Explain what a mission statement is and how a firm should define its business mission. Give examples to illustrate the components of a good mission statement.

Standard Essay Format: The faculty will be evaluating your work to see that you have used the
proper format. This includes standard essay format: introduction/body/conclusion. • Understanding the Course Content: The faculty will be evaluating your work to see that you
demonstrate an understanding of course content and that you are covering key concepts discussed
in the textbook. While you may certainly provide additional information from outside sources, you
must use the course textbook as your primary source of information
.• The Ability to Understand the Course Content: The faculty will be evaluating you on your ability
to examine, assess, evaluate, and/or analyze course content and key concepts. You will need to
demonstrate you can look at the course material in various ways and present your review in your
writing assignment.
• Good Presentation: The faculty will be evaluating your work to ensure you have the proper use of
grammar, spelling, punctuation, citation style, etc.

CITE:(S) MKTG: Principles of Marketing

Charles Lamb, Joe Hair, & Carl McDaniel, 2020
Cengage

ISBN.13: 978-0-357-12781-0

All course examinations are based on the contents of the textbook required for this course. To successfully complete the examinations, you will need the textbook.


Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work:

  • Sources are listed in two places.
  • The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment.
  • The second, a reference, is at the end of your work in the list of references section.
  • All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material.

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