This is my dissertaion, but thr litrature part which i need to submit. you can change the heading accordingly i have mentioned business profits than customer retention, more suitable word would be better. My professor has commented on my work, kindly review the comments and correct the paper accordingly and havard style academically. Need to change accordingly to his comments. I have attached all of his comments and feedback as well. Need to put references in a good format and in havard style and put tables as he has described it. Reserach obejects bold are the objectives but below points are to give a more clear idea of what the objective is to you, so stick with the main objectives only. Kindly note this has to be academically proven as per his comments and adjusted accordingly. Thank you.
Exploring the role of email marketing in multiple resorts’ digital marketing strategy in the Maldives is a valuable strategy to increase direct revenue, reduce cancellations, and increase customer retention or business profits
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