Capstone Project: Cultural Transition Guide: Top 10 Things for Vietnamese Immigrants in Pinellas County

Marketing Plan

Marketing plans are customized to the Capstone Project. There is no one template that works for all. At the minimum, students are expected to:

  • Utilize your four step policy analysis to identify stakeholders.

  • Recognize the importance of education, communication, and cooperation.

    • How are you going to connect with your stakeholders?

  • Know you audience.

  • Speak in tongues – in a language and manner readily understandable by those you are marketing to.

    • A marketing plan and communication strategies geared to addressing this theme.

  • Know the history.

  • Know the laws.

  • “Budgets control everything we do, but are least understood.”

    • Be realistic in identifying your marketing budget.

    • What resources do you have?

  • Timing issues need to be identified.

  • Instructions: Think about how you will get out the information that you so diligently put together for your project. Research the most appropriate type of Marketing Plan that fits your project. Remember that within government, communication is often lacking, and as a result people mistrust what is being disseminated. Therefore, include all of your stakeholders as you deliver your Marketing Plan proposal, and be open to their ideas. Buy-in from the majority of your stakeholders will help enhance your Capstone Project’s success.

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