If Disney decided to spin-off ESPN into a separately traded company, would you buy it? (Act like you are an investor at fidelity). In your answer, ignore valuation, and discuss the proposed purchase purely from the aspect of its future prospects.

After reading the various articles on ESPN (which I will attach below- use only these 13 articles, no external sources allowed — also use references from these 13 articles in your essay to prove points), answer the following question:

If Disney decided to spin-off ESPN into a separately traded company, would you buy it(choose whether to buy or not)?  (Act like you are an investor at fidelity). In your answer, ignore valuation, and discuss the proposed purchase purely from the aspect of its future prospects.  In your answer, address the following issues: (Use these as guiding questions and prompts to help you write the essay, make sure to answer all these questions in your essay)

1. Does ESPN have a sustainable competitive advantage?  In your answer, use Porter’s five forces and discuss each at length.

1. How sustainable is its past pricing power?  Is unbundling a positive or negative for ESPN and the cable  industry in general?

1. What are the competitive forces at work that is causing unbundling/cord cutting to occur?  What are the disruptive innovations behind unbundling/cord cutting?

1. How are the fortunes of the cable/satellite industry tied to ESPN?

1. Can Disney protect its legacy media business while competing in the streaming world with Hulu and Disney+? What are the challenges they will need to overcome?  Why has it been so difficult for them to adjust their business model?

1. What impact will new streaming services (Youtube TV,FuboTV, Hulu) have on ESPN?  Are these new entrants a positive or a negative for ESPN?

1. Does ESPN have a franchise that can overcome the challenges that the traditional pay TV industry (cable) is presently facing (conclusion)?