read instuctions: Value innovation paper You will generate a new product idea based on the need of chosen customers, and develop a marketing strategy to introduce this product.

February 9, 2024February 9, 2024 Discipline: Marketing

Imagine Brita has asked you to come up with a new product idea to satisfy the need of

consumers. In your paper, answer the following questions:
1. Select a customer segment, and describe which of their need you are trying satisfy
– You may choose one from the segmentation study table, or a different group of people with a specific need
2. Describe your product idea, and explain how it can satisfy the need of the chosen customer segment
3. Draw a strategy canvas that includes: 1) current products/solutions available in the relevant market, and 2) an ideal value curve for your new product
– A strategy canvas template is available on Webcampus
4. Explain your new product’s value curve with the four actions framework (eliminate, reduce, create, raise)
– Consider all four to create a new value curve
5. Develop a positioning statement for your new product: “To (customer segment and its need), (brand/product) is (concept) that offers (point of difference)”
See Files attached

Are you struggling with your paper? Let us handle it - WE ARE EXPERTS!

Whatever paper you need - we will help you write it

Get started

Starts at $9 /page

Login Register Reset

How our paper writing service works

It's very simple!

  • Fill out the order form

    Complete the order form by providing as much information as possible, and then click the submit button.

  • Choose writer

    Select your preferred writer for the project, or let us assign the best writer for you.

  • Add funds

    Allocate funds to your wallet. You can release these funds to the writer incrementally, after each section is completed and meets your expected quality.

  • Ready

    Download the finished work. Review the paper and request free edits if needed. Optionally, rate the writer and leave a review.

Place order now