Analyze Netflix’s strategies to compete in the TV industry from 2010 to the present using a
Cultural Industries/Media Industries framework. Explain Netflix’s key moves and
transformations (ie. the shift to original programming, its entry into the media delivery market)
in terms of its positioning in both the circulation supply chain and TV global value chain
(including the global media delivery chain). When doing so, provide an account of changes in its
interrelationships with other chain actors, and the associated changes in power dynamics (use
relevant concepts of power: ‘circulation power’, ‘value chain governance/leverage’, ‘gate-keeping
power’). Based on your analysis, and consideration of current news stories, what further
changes in Netflix’s position are possibly in store.
Analyze Netflix’s strategies to compete in the TV industry from 2010 to the present using a Cultural Industries/Media Industries framework.
sources will be provided
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