Your discussion question is as follows:
You will use “The Cola Wars Continue” Harvard Business Case to write your response. (*Please Note: Cases are purchased at Harvard Business online. Student must register in order to gain access to the course material)
Based on the case “Cola Wars Continue Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.”
1. What conclusions can you draw about the strategies pursued by both companies in key battlefields?
2. At the time the Case was written was there a winner? Should both companies have acted differently?
NOTE: avoid repeating the text from the Case writes up. Present an insightful analysis of what happened during the Cola Wars and avoid descriptive narrative. The analysis should reflect the period up to the date the Cola Wars case was published.
NEED A STRONG INTRO and CONCLUSION.