Develop a marketing plan for the advanced practice nurse that incorporates the competencies of advanced practice nursing.

Professional Development and Labor Market Research

MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. However, prior to doing so, it’s important to understand the true labor market information and the employers that are of most interest to them. Furthermore, you need to be aware of all of the tools and resources available to you once you begin the job search, but more importantly, be knowledgeable of the strengths and barriers that may come into play as you prepare to advance their careers.

As you navigate through your program, it is never too early to begin researching what the job market looks like in your area, as well as what credentials and licenses you may need to advance within your chosen field in the future.

The purpose of this assessment is to help you feel more prepared as you begin to think about your future career and the path that you are hoping to take. First, develop a job search strategy for your chosen advanced nursing practice role. You will educate your audience on the value you bring to the healthcare team and the opportunities which exist in your chosen labor market and profession.

This assessment will be prepared as a 7-10 slide PowerPoint presentation meeting the following criteria. All content must be on the slides. Please do not use the speaker notes area for any of the content.

 Directions:

1. Examine the advanced nursing practice role for which you are being prepared (NP, Executive Leader, or Nurse Educator) and briefly describe the role including the history of the role, education and certifications required or preferred by employers (i.e. DEA License), and major functions of this role.
2. For your selected advanced nursing practice role, please locate, research and include the following information in your PowerPoint as well:
• Projected Job Growth in state
• Average Salary Range
• Similar Job Titles
• 5 Employers who are hiring these roles in your area
3. Create a marketing plan to support your value to the healthcare team. You will need to look at the literature beyond nursing. Address each of the 4Ps to market your advanced nursing practice role.
4. Investigate at least two of the central and core competencies (i.e., Direct Clinical Practice, Guidance and Coaching, Consultation, Evidence-Based Practice, Leadership, Collaboration, Ethical Decision Making). Describe how these competencies can influence and advance health care.

Your presentation must be presented in a single PowerPoint presentation. The presentation must be between 7-10 slides in length, not including the title and reference list slides. The presentation must use proper APA formatting as directed in the APA Publication Manual, 7th edition formatting, including a title slide and reference list with properly formatted citations in the body of the presentation

RUBRIC

• This assessment should be a PowerPoint (7-10 sides), in addition to the title and reference pages.
• Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your submission should be highly organized, logical, and focused.
• Your submission should provide a clearly established and sustained viewpoint and purpose.
• Your writing should be well ordered, logical, and unified, as well as original and insightful.
• Your submission must be written in Standard English and demonstrate exceptional content, organization, style, grammar, and mechanics.
• A separate page at the end of your submission should contain a list of references in APA format. Use your textbook, the Library, and the internet for research.
• Be sure to include references for all sources and to cite them using in-text citations where appropriate. Your sources and content should follow current APA citation style. Review the writing resources for APA formatting and citation found in Academic Tools. Additional writing resources can be found within the Academic Success Center.