Diplomacy/Public Relations Plan
When we get to this point in our Capstone Course, it begins to seem like there is a lot of common overlap and redundancy within the module exercises. In reality, there is a distinct difference, albeit subtle in some cases. By completing each module to the best of your ability, your Capstone Project will come together at the highest level possible. This module adds to that success.
The concepts of diplomacy and public relations are not the same concepts; they are not interchangeable. Public relations is defined as ways to promote or market your organization, plan, or idea, where diplomacy is the process of building relationships through communication in a way that others will be influenced to your viewpoint. For this project, both are necessary, but it is important not to blur the lines between the objectives of each.
- Diplomacy
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Tact
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Poise
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Art of dealing with people
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Information facilitation, communication, and knowledge exchange
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Peaceful cooperation, dialogue, negotiation and harmony
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Crisis management and conflict resolution
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Determine how best to customize some of the above examples to your Capstone Project.
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- Public Relations
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Developing the state of your relationship between all stakeholders contained within your case study.
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How do you plan to release and spread the information to individuals, organizations, government entities, and the public at large?
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Media outlets
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Newsletters
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Brochures
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Training bulletins
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Standard Operating Procedures (SOP’s)
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Policy & Procedure Manuals
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What is your main objective within your public relations plan?
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Positive Reputation/Image
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Social Capital
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Common 5 elements of a Public Relations Plan
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Research/Situation Analysis
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Objectives
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Implementation
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Evaluation
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Investment
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Know Your Target Audience
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Set Realistic Goals
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Develop a Message
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Know Your Competition
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Stay Relevant
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