Write a 1-2 page Crisis Communication Plan for your chosen scenario that addresses the following:
The Crisis
- Identify the crisis and explain why it is an issue. Be sure to identify ALL affected groups (e.g. employees, customers, stakeholders).
- Discuss how the damage will be assessed and explain how the damage will be fixed. Provide a rationale for your response.
The Plan
- Identify the individuals who will be responsible for communication and explain who needs to receive information about what is happening and why they need to receive information. Provide a rationale for your response.
- Provide instructions on how to talk about the crisis with all concerned parties (employees, customers, and stakeholders).
The Result
- Review the crisis and discuss how the crisis could have been prevented. Provide suggestions for preventing a similar crisis in the future. Provide a rationale for your response.
- The WidgetCo Product Recall:
In a scenario reminiscent of the Samsung Galaxy Note 7 battery issue, WidgetCo, a leading smartphone manufacturer, faces a crisis when multiple reports surface of their latest model overheating and causing fires. The company is forced to recall millions of devices, resulting in billions of dollars in losses and severe damage to their brand reputation.