International Marketing Paper Rubric:
The purpose of this assignment is to give future managers / leaders (you) exposure to how international environmental factors influence business decisions.
Step 1: Please pick a current international “issue”, e.g., climate change, conflict in Ukraine, conflict in the Middle East, COVID-19 pandemic, etc.
I CHOSE CONFLICT IN UKRAINE IN THE EYES OF THE STARBUCKS CORPORATION.
Step 2: Using sources in the library (https://libraries.wsu.edu/Links to an external site.) and the internet, find at least three interesting articles (e.g., from The Economist, Wall Street Journal, etc.) that address this issue.
Step 3: Assuming the role of a marketing manager at a major US based firm (e.g., Amazon, Apple, Google, Microsoft, Starbucks, etc.), write a comprehensive assessment of how this issue may impact (or continues to impact) your business and marketing decisions. Please clearly indicate the name of the firm and the industry it belongs to. Please make sure to include the URL for the news articles in your assessment.
(i) Please ensure that your work is at least two pages long, but no more than three pages long. Please do NOT give me just two or three sentences.
(ii) Please make sure to provide ample justification, and that your assessment is comprehensive i.e., just one or two sentences will NOT suffice.
(iii) Please complete the assignment in Arial, 12-point font size, left aligned, double-spaced with one-inch margins.
(iv) Please use APA citation format. The Purdue Online Writing Lab (Purdue OWL) is a tremendous resource. Please visit the following website to access the APA Formatting Style Guide: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.htmlLinks to an external site.
(v) Please review the following link on how to cite chatGPT: https://apastyle.apa.org/blog/how-to-cite-chatgpt/Links to an external site.
Note: If you use chatGPT (or other chat-based AI tools) for this assignment, please make sure to do the following as part of your submission (a) Acknowledge that you used the tool, (b) Include a screenshot of the prompt, and (c) Include a screenshot of the output the tool generated.
WRITE PAPER USING THESE SOURCES!!!!
Due: February 22nd, 2024
Intro:
In my paper, I will be writing a comprehensive assessment regarding the current international conflict in Ukraine and its impact on Starbucks’ business and marketing decisions in the food service industry.
Article #1:
Tett, G., Edgecliffe-Johnson, A., Talman, K., & Temple-West, P. (2022). Three ways to watch corporate responses to the ukraine conflict. FT.Com, Retrieved from https://www.proquest.com/trade-journals/three-ways-watch-corporate-responses-ukraine/docview/2647115757/se-2
(will attach this)
Article #2:
Zehr, H. H. (2023). Caught in the Crossfire: The Effects of the Russo-Ukrainian War on Trademarks of Multinational Corporations Analyzed through the Starbucks and Stars Coffee Conflict. Journal of Corporation Law, 49(1), 209–231.
(will attach this)
Article #3:
Bogage, J., & Gregg, A. (2022). Starbucks is leaving russia, permanently closing 130 coffee shops. Washington, D.C., United States Washington, D.C.: WP Company LLC d/b/a The Washington Post. Retrieved from https://www.proquest.com/blogs-podcasts-websites/starbucks-is-leaving-russia-permanently-closing/docview/2667961552/se-2
(will attach this)