Case 16: Coke and Pepsi in India: Issues, Ethics, and Crisis Management Submit your responses to the following case in a Word document. Be sure to follow APA 7th guidelines. Please answer the questions completely.

February 26, 2024February 26, 2024 Discipline: Aviation

BOOK: Business & SOCIETY: ETHICS, SUSTAINABILITY & STAKEHOLDER MANAGEMENT, 10th EDITION by Archie B. Carroll, Jill Brown, Ann K. Buchholtz

1. Identify the ongoing issues in this case with respect to global business ethics, issue management, crisis management, and stakeholder management. Then, rank these in terms of their priorities for Coca-Cola and PepsiCo.
2. Assess the corporate social responsibility (CSR) of Coke and Pepsi in India.
3. Are these companies ignoring their responsibilities in India, or is something else at work?
4. Why does it seem that Coke has become a larger and more frequent target than Pepsi in India? Does having an Indian-born CEO help Pepsi’s case?
5. How do companies defend themselves against the nonstop allegations of activist groups that have made them targets? Is any form of stakeholder management workable?
6. IRC seems to have made it its life’s work to defeat Coca-Cola. Is IRC an interest group that has just gone too far?
7. What lessons do Coke and Pepsi’s experiences in India present for multinationals in their global business and society relationships? Enumerate three to give lessons and give examples from the case to document them.

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