Hello , for this project I have selected the company “Uber “- I have pasted below the university guidelines for the project. attached is the guideline from the professor specifically. I would like you to write the essay as per the university guidlines and add diagrams specifically to each section as per the Professor’s guidelines ( attachment) to show the visual understanding and application
Instruction 1. Select a multinational company which is famous for Supply chain strategy
including outsourcing.
Note 1: You can find a list of companies at: https://www.gartner.co.uk/en/articles/the-gartner-supply-chain-top-25-for-2022 Note 2. You can find useful information about industries through the following link:https://libguides.mdx.ac.uk/business/industry
2. Analyse the competitive strategy of the company
How the company intends to create and maintain a competitive advantage with respect to competitors?
3. Analyse the international business strategy of the company
how the company has evolved its international business strategies over time?
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Analyse the supply chain strategy of the company includes lean, agile, leagile
How does the company balance cost and responsiveness?
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Analyse the strategic fit between the competitive strategy, international
business strategy, and supply chain strategy
How do you achieve strategic fit between competitive, international business, and supply chain strategies in terms of supply chain drivers?
Note: Supply Chain Drivers: Facilities Planning, Outsourcing/Insourcing, Inventory management, Transportation/Distribution, Information sharing. Note 2: Clarify how these five drivers are connected in the global supply chain of company. You should draw your distribution network of the company.
6. Recommendation: End up with recommendations (between 3-5) for improving their global supply chain. The recommendations should directly stem from the gaps in the analysis. This includes gaps in the strategic fit in the international business strategy, competitive strategy, and supply chain strategy regarding five supply chain drivers.
Structure
The structure of the coursework should be:
1. Introduction (%5)
Clear introduction stating the scope and aim/objective of the report:
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Brief introduction to the company and its supply chain
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Define the topic and/or key terms used in the report
• Highlight your contribution and the aims of the coursework 2. Main body (%80)
2.1.Discuss Competitive strategy (%10)
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2.1.1 Introduce Competitive strategy of the companies
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2.1.2 Discuss how the company develops its competitive business
strategy during the past years.
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2.1.3 Discuss the competitors’ forces that impact on the development of
the competitive strategies of the company
2.2.Discuss International Strategy (%10)
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2.2.1 Introduce international strategies of the companies
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2.2.2 Draw a diagram to locate international strategies and show how the
company is moving from one to another during past years.
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2.2.3 Discuss the factors that impact on the movement of the company
and how the company react to them
2.3.Discuss the Global Supply Chain Strategy (%10)
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2.3.1 Introduce supply chain strategies including lean and agile
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2.3.2 Discuss how the company develops its supply chain strategy during
the past years.
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2.3.3 Discuss the internal and external factors that impact on the
development of the global supply chain strategies of the company.
Note: For discussion in sub-section 2.1, 2.2, and 2.3
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Evidence of research using secondary sources of information.
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Review of academic articles on supply chain management to discuss some advantages and disadvantages of these strategies that were identified in the literature
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Evidence of high level of understanding of the relevant theory
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Application of relevant theoretical concepts to practice
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Evidence of reflective, critical analysis of issues, convincing arguments, excellent discussion
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Good use of examples from the company’s activities to illustrate points.
2.4.Discuss the strategic fit of the company regarding 5 supply chain drivers
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2.4.1 Facilities (%10): Discuss the strategic fit/misfit between three levels of strategies concerning facility decision of the company (i.e., facility location of producers, distributers, and retailers)
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2.4.2 Sourcing and procurement (%10): Discuss the strategic fit/misfit between three levels of strategies concerning sourcing decisions i.e., outsourcing of global supply chain operations (e.g., distribution outsourcing). Also, you should discuss the supplier selection criteria and selection methodology of the company.
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2.4.3 Inventory Management (%10): Discuss the strategic fit/misfit between three levels of strategies concerning inventory management system including holding and distribution of inventory (both raw material and final products) over international supply chain. How
does the company balance between high level of inventory (to avoid
shortage) and inventory cost along with supply chain?
2.4.4 Transportation (%10): Discuss the strategic fit/misfit between three levels of strategies concerning transportation system of the company at multiple level of global supply chain includingsupplier-producers, producers-distributers, distributers- customers (last mile delivery). How well the company design thetransportation network based on the three levels of strategies.
2.4.5 Information sharing (%10): Discuss the strategic fit/misfit between three levels of strategies concerning information sharing system of the company. How does the company manage the information flow from the marketplaces to suppliers and vice versa? Particularly, you should explain how fast and accurate the data of market (demand) and supplier (raw material levels and price)exchange along international supply chain.
Note 1: Overall emphasis on an analytical approach given the quality/quantity of information available in public documents.
Note 2: Good use of examples from the company’s activities to illustrate points.3. Conclusion (%10)
Discuss how they can improve their global supply chain based on strategic fit discussion in terms of 5 international supply chain drivers. How can the company increase its supply chain surplus by your recommendations? Concise conclusion reflecting the analysis and referring to the introduction.
An ideal report requirement
An ideal report will have the following style attributes (5% weighting):
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Very well-written, using formal language and formal essay style with proper
and thorough referencing.
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Coherent and logical structure; the arguments should progress naturally from
point to point, stick to the point, and avoid repetitive sentences.
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Descriptions limited to essential/relevant information.
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If charts/tables are used, they must be properly labelled.
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Style and presentation are important so check for spelling, punctuation and
grammar at the very least.
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Excellent citation accuracy- provide all references and in correct format
Submission Guidelines
Submit the assignment through Turnitin by the submission deadline. Do not use any other mode of submission
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Include your name and student number in the submitted document
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Your entire submission should be around 3000 words, excluding, contents table, references, tables/figures.
Your answers should contain evidence of the following: knowledge and understanding of key management concepts; critical analysis of issues; application of the relevant management concepts to practice; relevant use of examples and additional supporting literature; broad research; logical structure of the report; accurate use of references and in-text citations.
You should present your report professionally by following the instructions
below:
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word processed on A4 paper with a font size of12
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word document ONLY (no PDFs or other formats are allowed)
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page margin of 2.5cm on both sides
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use 2.0-line space
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pages are numbered
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label all charts, tables, graphs, diagrams, etc.
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use Harvard referencing style ONLY
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meet the word count requirement within 10% margin of the word limit
When submitting the coursework, you must:
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Make sure your cover page contains all relevant information:
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Your university-registered full name
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Your student ID number
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The module title and code
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Word count
Key reading Research on this company using secondary sources of information (e.g., published and learning articles, reviews, newsletter, etc.) Please make no direct contact with the selected resources company.
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