General Instructions: In this section of the project, you will provide a comprehensive PESTLE analysis for the market you have chosen with a specific focus on Industry of your branded product. It is essential that you provide sufficient detail about the various environmental factors that will impact your marketing strategy in this country. It is also of utmost importance that you use as many high-quality sources as possible. Use the following factors as headers in your analysis.
- Political – consider the political system in place, evaluate any potential political risk involved in doing business in this country, etc. Also, consider any protectionists strategies, you might be subject to, and membership in any free trade zone, so that might impact business as well.
- Legal/Regulatory – you may find significant distinctions between the laws of your home country (U.S.), and those that you propose to enter (South Africa). It is your responsibility to identify any laws that impact your particular product. If it relates to things such as standards in terms of product specifications, you may see some overlap with this discussion, and that in the political environment when discussing protectionist strategies.
* You are expected to conduct comprehensive research, to provide detailed findings, and properly cite high quality sources. The data that you collect here will be used to justify your decisions in your marketing strategy going forward, so hard work now will pay off later!