Write a 4-5 page paper in which you:
- Evaluate, with supporting evidence, the importance of unstructured data in the churn analysis.
- Propose a series of steps for deriving a predictive model using text and web mining, including one example of how the process can be integrated into the structured data modeling process.
- Evaluate the use of three technologies that you can use to construct the predictive model, highlighting their pros and cons.
- Support your writing with at least three credible, relevant, and appropriate sources.
- Cite each source on your source list at least one time within your assignment.
- For help with research, writing, and citation, access the library or review applicable library guides.
- Write clearly and concisely in a manner that is well-organized, grammatically correct, and free of spelling, typographical, formatting, and punctuation errors.