Keep in my mind for one company, there may be several target markets and they may use several forms of market segmentation such as geographic, demographic, psychographic and behavioral bases.
Make sure to be specific in your explanation of target markets i.e., 11-16 year olds who use cell phones and internet extensively, or 20-30 year old females who have a gross income of $100,000, etc.
Your paper should be in APA format including a cover page, in-text citations, and references.
It should be 3-5 pages, double spaced, NOT including your cover page or references.
If you use a source, make sure to include an in-text citation and cite it at the end on your References page.
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