examine McDonald’s adherence to Sustainable Development Goal (SDG) 12, focusing on sustainable consumption and production

March 4, 2024March 4, 2024 Discipline: Other
These are the requirements:
Factual Coverage of the Topic
▪ Completeness in addressing the topic
▪ Accuracy and extent of individual assessment of the problem
▪ Soundness of the argument
▪ Logic in the subject matter layout
▪ Balance in weighting sub–questions
▪ Differentiation and use of the literary sources
Language
▪ Clarity and strictness of the
formulation
▪ Level of expression
▪ Grammatical coverage
▪ Spelling and punctuation
Formal Issues
▪ Structure
▪ Cleanliness and completeness
▪ Meeting formal requirements

Select a specific company or product, identify and
analyze what challenges it faces in violating one
of the 17 SDGs
Analyze the specifica of the voice(s) of customers
literature review
existing empirical and practical oriented studies
Best practice examples
Based on your analysis conduct your own
empirical study on the voice of customer data
sources (e. g. trustpilot, google, Amazon reviews,
SM comments, NGOs reports) in form of a
qualitative research approach (content analysis!)
Develop recommendations for the company for a
“new” go to market approach
Attention:
Each student has to
choose a different
industry / product

Analyzing Voice of Customer
Attention:
Each student has to
analyze at least 80–100
customer voices


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