You are required to identify a currently trading business that is having strategic issues.

March 15, 2024March 15, 2024 Discipline: Other

The
strategic issues include currently making a loss, having lost significant
market share, or other key impacts on the company.

You will
need to conduct research and identify the key issues, challenges, and
opportunities around the company.   

You will
apply relevant module concepts to the business, with a focus on developing a
new business model canvas.  This
new model must address the strategic issue you have identified.

This should be based on the changes you are
proposing rather than the current existing business model.

This assessment will involve developing
original and creative responses to the identified challenges facing the
company.  

This business model redesign
process also requires using a variety of creativity tools, particularly the
Business Model Canvas, and practical application of knowledge and experience
acquired from the module in solving business problems. Each group should then
produce:

a)          
a YouTube presentation of no more than 10 minutes

b)          A
word (or similar) document should be submitted to Turnitin that has.

a.     
Title of
presentation

b.     Group list including names and
banner ID’s

c.     
Link to the
YouTube video

d.     Reference list

A suggested format
for the YouTube video would include.

 

 

Title

Time in minutes

Introduction to
business

1 minute

Justification of
Priorities

2 minutes

Application of
tools

4 minutes

Recommendations

3 minutes

 

Presentation – Marking Criteria

Introduction: Business background,
description of sector, product(s) and service(s), identification of key
issues facing business.  (10 marks)

Justify Priorities: Justification of
specific issues or priorities of the organization chosen stating why they
have been chosen to be investigated as solving the identified problems. Identify the drivers and constraints
facing the business in the case study. Critically evaluate the organization’s
SWOT and business model environmental factors that drive or constrain its
current business model. (20 marks)

Creativity, innovation,
and problem solving: Apply creativity, innovation and
problem-solving skills using the Business Model Canvas, generate solutions to the identified issues
that the business is facing. (30
marks)

Recommendations: Recommend solutions to
the identified challenges by developing
a new or adapted business model that in your opinion enables your chosen
company to be competitive and profitable.  (30 marks)

Slide 1 – Malaysia Airline Milestone 

Slide 2 – Key Issues & Challenges 
Slide 3 – Existing Business Canvas Model 
Slide 4 – Swot Analysis  
Slide 4- Cause & Effect diagram 
Slide 5 – Pestel Analysis 
Slide 6 – Porter’s Five Forces 
Slide 7 – Blue Ocean Strategy 
Slide 8 – Six Thinking Hats 
Slide 9 – Malaysia Airlines New Business Model Canvas 
Slide 10 – References 
Please refer to sampel attached on what is expected out of a good presentation. 

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