Research Popular markets for entry, as they apply to global business. Note what makes these markets more attractive than others. Discuss What is a likely explanation for this statement if the market is (a) China, (b) Germany, (c) Brazil, (d) Japan
Company spokespeople are often heard to say, “We have to be in that market.” Some markets are more attractive than other markets are for new market entry. There are various reasons one market may be more attractive to enter than another.
Research
Popular markets for entry, as they apply to global business. Note what makes these markets more attractive than others.
Discuss
What is a likely explanation for this statement if the market is (a) China, (b) Germany, (c) Brazil, (d) Japan, and (e) the United States?
Which of these markets, if any, would you be most interested in for your final paper topic?
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