BKM3 — BKM3 TASK 2: MULTIMEDIA PRESENTATION AND EXECUTIVE SUMMARY ON COMMUNICATION STRATEGIES AND METHODS

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You are a manager for Merrilton Robotics and will soon be onboarding new employees in your department. You need to evaluate communication strategies and methods, provide a presentation for new employees based on your findings, and create an executive summary of your presentation.

A.  Evaluate two types of organizational communication strategies (e.g., indirect, direct, pivoting) by doing the following:

1.  Describe a business situation where the two selected organizational communication strategies are used effectively.

2.  Describe three attributes that correlate with one of the selected communication strategies.

B.  Evaluate two types of organizational communication methods (e.g., email, letter, blog, social media) by doing the following:

1.  Describe a business situation where the two selected communication methods are used effectively.

2.  Describe three attributes that correlate with one of the selected communication methods.

C.  Design a multimedia presentation (e.g., Microsoft PowerPoint or Apple Keynote) (suggested length of 8–12 slides and no longer than 15 minutes) for new employees communicating the effectiveness of the organizational communication strategies and methods you evaluated in parts A and B by doing the following:

1.  Create an audiovisual recording of yourself delivering a presentation using an approved platform that incorporates your multimedia presentation content from part C.

a.  Demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation.

Note: The video should feature you visibly presenting the material wearing professional attire (i.e., not using a voice-over or embedded video) and should simultaneously capture both you and your required multimedia presentation. The presentation should be clear and well organized, and you should demonstrate strong communication skills and represent a strong professional appearance. You must submit your multimedia presentation with this task.

D.  Write an executive summary (suggested length of 1 page) based on the multimedia presentation you designed in part C.

E.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

F.  Demonstrate professional communication in the content and presentation of your submission.

RUBRIC

A1:COMMUNICATION STRATEGIES EFFECTIVENESS

COMPETENT

The evaluation logically describes a business situation where the 2 selected organizational communication strategies are used effectively and are in alignment with the situation.

A2:COMMUNICATION STRATEGIES ATTRIBUTES

COMPETENT

The evaluation logically describes 3 attributes that correlate with 1 of the selected communication strategies.

B1:COMMUNICATION METHODS EFFECTIVENESS

COMPETENT

The evaluation logically describes a business situation where the 2 selected organizational communication methods are used effectively and are in alignment with the situation.

B2:COMMUNICATION METHOD ATTRIBUTES

COMPETENT

The evaluation logically describes 3 attributes that correlate with 1 of the selected communication methods.

C:MULTIMEDIA PRESENTATION

COMPETENT

The multimedia presentation created for new employees is in an effective format, is suitable for the intended audience, uses appropriate technology to communicate effectively, and clearly communicates the effectiveness of the communication strategies and methods evaluated in parts A and B.

C1:AUDIOVISIUAL RECORDING OF PRESENTATION

COMPETENT

The audiovisual recording of the candidate delivering a presentation that incorporates the multimedia presentation content from part C is provided.

C1A:DELIVERY OF PRESENTATION

COMPETENT

The presentation is well-organized and demonstrates confidence, credibility, and professionalism in the delivery of the presentation.

D:EXECUTIVE SUMMARY

COMPETENT

The submission includes a logical executive summary that is based on the multimedia presentation designed in part C.