Each student will write a research paper on a marketing strategy or technique with a specificintent to improve a marketing function at his/her current/prospective employer. Examples would be creativepricing strategies, social media, marketing ethics, branding, customer service, or distribution. Each papershould be a minimum of seven (7) pages of content and be formatted according to the latest APA style. Afocus should be on developing a practical strategy that is supported with research from primary resources.
How to improve fan engagement/attendance for the Somerset Patriots (Yankees Double-A baseball team)
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