Select one critical issue from a Luxury consumer perspective and explore the relevant academic theories and frameworks in order to propose possible action for the luxury business.

  Select one critical issue from a Luxury consumer perspective and explore the relevant
academic theories and frameworks in order to propose possible action for the luxury
business.
The structure of your article should conform to the following generic guidelines:
Title and Abstract
A structured abstract will help to set the context of your academic article. It should provide a rationale
for the study, forward a clear aim, present key literature review and discussion findings and draw
conclusions.
Introduction / rationale
This should provide a background and rationale for the paper along with clear aims and objectives
(i.e. where the article is going and why it is important). The title you choose must be illustrative of
the paper’s content.
Critical literature review and analysis
Within the central sections of your article you should critically review published work in the area. The
literature that you refer to must be correctly referenced using the Harvard system. The aim is to draw
themes and concepts together in a coherent way, which addresses your research issue and
argument. In doing this you must consider opposing views and relate to current thinking and practice
in the industry.
Conclusion and implications
The final section must include a clear statement of the article’s implications for hospitality and
tourism managers. Your personal point of view (as long as it is reasonably supported) is appreciated
and should represent part of the contribution of your article to the literature in the area. This section
may also include possible areas for further research and investigation as well as an
acknowledgement of the limitations of your study.
References
This section must demonstrate extensive and relevant reading from a wide range of academic, trade,
professional and electronic sources. Each source that you have used and made reference to in your
article must be listed here in accordance with the University’s Harvard system. Any information you
have used from the Internet must also be correctly listed. For further information please collect a
free fact sheet from the library.
Presentation guidelines
In terms of presentation style and format, spelling and layout, your paper must conform to the
following guidelines:
• You are expected to conform to the Harvard Referencing conventions.
• There is a limit of 3000 words (1.5 line spaced) for your article.
• Your article must be word-processed in Arial font (size 11 or 12 pt).
Page 9 of 11
• All pages must be clearly numbered.
• Your article must have a front cover containing: Course title, module name, title of the article,
your student number and submission date.
• Page margins must be: Top 1 inch (2.5 cm); Bottom 1 inch (2.5cm); Left 1.25 inches (3.2cm);
Right 1.25 inches (3.2cm).
Marks will be deducted for poor and incorrect referencing, presentation style and format, spelling, layout etc