ASSESSMENT DESCRIPTION :
The aim of this assessment is to describe a range of contemporary approaches to monitoring socialmarketing campaign performance and/or success
INSTRUCTIONS TO BE FOLLOWED :
1) Read through all the attached documents consisting of Topic 1-8 which contains all the important social marketing concepts, theories and strategies which you MUST apply in this assessment IN BOTH PART 1 (2000 WORDS) and PART 2 (2000 WORDS). The following documents for all the 8 topics which you must read through and APPLY ALL THE IMPORTANT RELEVANT CONCEPTS INCLUDED IN THESE 8 TOPICS DOCUMENTS ATTACHED BELOW UNDER FILES.
Topic 1 : The Role and Contribution of Social Marketing TV (1).pptx
Topic 2 : The Social Marketing Intervention Mix TV (1).pptx
Topic 3 : Social Marketing Principles (1).pptx
Topic 4: Strategic Social Marketing (1).pptx
Topic 5 : Systems Social Marketing.pptx
Topic 6 : Critical Social Marketing.pptx
Topic 7 : Applying Behavioural Theory.pptx
Topic 8 : Planning and Designing SM Interventions.pptx
2) Do complete this assessment (BOTH PART I & II) in the attached document named ‘Assessment Task 3 – Social Marketing Campaign Evaluation (2).docx’ and refer to the
‘ASSESSMENT 3 RUBRIC (2).pdf’ for the requirements regarding content, research and concepts to be written in this assessment for both parts.
* ENSURE YOU HAVE READ THROUGH ALL THE DOCUMENTS I HAVE ATTACHED INCLUDING TOPICS 1-8 AND ALL THE RELEVANT CASE STUDIES DOCUMENTS WHICH PROVIDES IMPORTANT CONCEPTS AND STRATEGIES WHICH YOU MUST APPLY IN THIS ASSESSMENT
* ENSURE YOU FULFILL ALL THE NECESSARY REQUIREMENTS UNDER THE HIGH DISTINCTION SCORE RUBRIX.
3) I have attached 25 different case studies documents of different topics.
*DO READ THROUGH ALL THE DIFFERENT CASE STUDIES AND CHOOSE ONE OF THE CASE STUDIES WHERE YOU ARE CONFIDENT IN APPLYING ALL THE RELEVANT SOCIAL MARKETING CONCEPTS FROM TOPIC 1-8 ACCURATELY AND DELIVER EXCELLENT QUALITY WORK.
** FOLLOW ALL THE SPECIFIC INSTRUCTIONS FOR THIS ASSESSMENT STATED BELOW.
TOTAL WORD COUNT: 4000 WORDS *nothing less*
INSTRUCTIONS:
Part I (2000 WORDS IN TOTAL) *nothing less
– Complete a desktop study to research and evaluate types of social marketingevaluation methods. Using an annotated bibliography, critically analyse each method to show a deepunderstanding of contemporary approaches to monitoring social marketing campaigns. Your annotatedbibliography should analyse the strengths and weaknesses of the evaluation method, outline the mainconcepts and show relevance to your topic
(at least 5 references and 2000 WORDS IN TOTAL FOR PART I)
Part II (2000 WORDS IN TOTAL)
– CHOOSE ONE of the case studies supplied in the subject, critically analyse howthe campaign was evaluated using the appropriate method from findings in Part I. The goal is to identify whether or not the campaign was evaluated, which evaluation tools were identified, and how theperformance was reported. If the campaign was not evaluated, discuss which approach you would take.Write 6 questions you might use to evaluate the campaign
(2000 WORDS IN TOTAL FOR PART II)
*Generative AI tools cannot be used in this assessment taskIn this assessment, you must not use Generative Artificial Intelligence (GenAI) for anyelements of the assessment task including the generation of any materials or content in relation to the assessment item.