Perform research on new product innovation. Select a new product that you will use for the rest of the course. Then answer the following questions in a 2-3 page word document:

March 19, 2024March 19, 2024 Discipline: Business and Management

1. Identify the product.

2. Discuss how the product is an innovative product.
3. Pick a company that would use this product (you can create a company or find one on the web_ and note how this product would align with the corporate strategy. (LO1, LO2, LO3, LO4)
Essential Activities:
Read the following articles to prepare for this week’s assessment:
– Chapter two (Where do great ideas come from) Pieri, J. (2019). How we make stuff now :Turn ideas into products that build successful businesses. McGraw-Hill Education. (3 pages) (LO1, LO2, LO3) https://www-accessengineeringlibrary-com.tuproxy.palni.edu/content/book/9781260135855/chapter/chapter2?implicit-login=true
(Please let me know if you can see link by copy/paste)
– Chapter two in: Dekkers, R. (2018). Innovation management and new product development for engineers, volume 1: Basic concepts. (pp. 31 -76) (LO1, LO2, LO3, LO4)

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