The essay should be 1600 words, excluding bibliography. As per university
guidelines, only 10% above or below this word length is permitted. Use Harvard referencing.
referencin
g
throughout
with
correctly
formatted
bibliograghy
evidence
of original
thought,
analysis
and
evaluation
y relevant
content.
Accurate
and
insightful
reflection
of
appropriat
e range of relv-ant
readings.
ally well
understood
and
explained
theories
and
concepts
- What are these advertisements, why are they interesting?
- What are they showing us/what do we see?
- Language and image ‘Girl’, active ‘can’
- What is the meaning or what do we have to understand to ‘get’ the add? I.e. gendered stereotypes?
- What do the advertisements reproduce about gender?
What is the meaning or what do we have to understand to ‘get’ the add? I.e gendered stereotypes?
- Sports (why boxing and football), what are they typically associated with?
- What are the people in the adds doing, how are they dressed, moving their bodies?
What theory could I bring in to support me here?
- Gender and socialisation (week 1)
- What do the ads challenge (passivity/femininity) (week 2)
- Gender and the shaping of the body (week 4)
- Gender and space (week 8)
- Gender and productivity (week 6)
- Challenging binaries ‘deal with it’ (week 5)
- Intersectionality (week 3) have all bodies been idealised as ‘passive’?
- What do the advertisements reproduce about gender?
- ‘A beautiful manicure’ – femininity (week 2)
- Always Working on the self (and being feminine) (week 8)
- Empowered feminism (week 8)
- Self-branding and the body (Hakim week 3, Littler week 8)
- Only individual? Structures which surround sport – Hill Collins (week 3)
- Bring it all together
- Does the advertisements tell us something interesting about gender? If so, what have you argued?
- Why is it interesting? What about gender does it reproduce? What does it challenge?