Although the steps in the consumer decision process as remained consistent over time, the popularity of Influencer Marketing has emerged as a key tool in attracting attention among consumers.. Please review an article on development and steps in the development of an “Influencer Marketing” campaign.
The article can be from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public – these sources are not appropriate for serious graduate-level work. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money magazine, Advertising Age or any other respected publication. The Webster Library can help you if you need sources – go to that link on the course homepage.
Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font, single spacing. Follow this format
:
- Name of the Article
- Name of the source and include the Website’s address (URL) so the Instructor can look at the article
- Author and Date of the article (must be less than one year old)
- Approximately 50% of the paper content should be article summary
- Approximately 50% of the paper content should be how it applies to this class
It is not necessary to include the text of the article.