Competitive advantage
- Increased financial performance: profits,
stock price, etc. - Increasing customer
demand and loyalty - Employee attraction,
retention, engagement.
Value
1) There is ample evidence that corporate social responsibility efforts add value to organizations. Above are the three most commonly cited benefits to businesses with effective CSR programs, strong ESG performance and/or that succeed as dual-purpose organizations.
Find 1-2 credible sources of information that provide such evidence. Summarize the findings in 2-3 paragraphs. Link to your source(s). (Note: don’t include anything in this section about Gen Z; save that for the next question.)
Gen Z
2) There is significant and growing evidence that Gen Z is and will continue to transform the business landscape with their demand for social responsibility and/or purpose-driven organizations.
FInd 1-2 credible sources of information that support or do not support this supposition. Link to source(s). Summarize the findings in 1-2 paragraphs.
Change
3) Re-read and more deeply consider section 7.1a and Exhibit 7.2 in your textbook. Based on what you learned from your own research and what you’ve learned from your peers within the discussion — offer your opinion about how the challenges discussed in the text will change in the near(ish) future or not.
Please illustrate your understanding of the text material by referring to/using/citing facts, terminology, quotes, sources (see endnotes) etc. from section 7.1a. within your opinion.