Watch the following video:
https://www.youtube.com/watch?v=wl5lS3MQbzo
Read the attached Book; Chapter 13 – Qualiative Data Research
Respond to the following questions using direct correlation from the reading and the video:
- Have you ever thought about ways that research methods can be used in the private sector? Have you considered applying your psychology degree in fields like industrial psychology, marketing, or engineering psychology?
- Do you agree with the speaker’s comments about the value and limitations of working with a small sample size (e.g., in a focus group setting)? How would you seek to generalize results from a small qualitative study?
- The speaker discusses several ways that qualitative research is mishandled by businesses. Do you suppose that behavioral sciences researchers ever fall into these same traps? If so, which ones? (Be specific.)