content analysis (meta) To understand the impact of Meta (Facebook) on society and its challenges in the digital era.

Assignment – Content Analysis

(Please refer to Chapter 11 to learn more and refresh your understanding of content analysis)

Each Section is worth 5 points = 20 points total; Remember to note works cited; Include links to source material as appropriate

Content analysis is one of the most used methods of research and can be both qualitative (focused on interpreting and understanding) and quantitative (focused on counting and measuring). Content analysis focuses on the messages of communication, specifically by looking at artifacts such as the content of social media platforms, web sites, letters to the editor, editorials, news reports, advertisements, news releases, visual images, etc. Content analysis measures specific units of analysis to gain factual insight into message content, sources, channels, and so on. Content analysis often takes a comparative or historical approach. 

Assignment. The assignment itself will focus on development, implementation and reporting on a content analysis topic tied to your semester-long research topic/client. Since you have already identified the specific research question/hypotheses you are testing, the next step is to articulate objectives for this content analysis project, operationalize the topic and create a classification system, conduct a content analysis and report the findings.

1. Review a minimum of two channels of traditional media (newspaper, television, radio, online publication) and a minimum of two social media platforms. (15% of your grade)

• Provide a summary of the research and remember to tie it to your hypotheses and make connections to the other research you have conducted so far this semester.

1. Focus Your Analysis. (20% of grade)

• Identify two to five facts that tie to your semester-long research
• Identify two to five opportunities for your client that tie to your semester-long research
• Identify any potential challenges your client may face in implementing your recommendations as a result of your research 
• Identify any “aha moments” as a result of your research

1. Uncover Possible Solutions. (15% of grade)
• Identify the possible solutions/recommendations as a result of your research 

1. Identify Possible Additional Research Needed. (10%)
• Other recommendations pending the additional research

1. Personal Thoughts/Insights on the Case Study. (30% of the grade)
• Summarize your personal insights on this Case and provide overall thoughts/recommendations.

• Writing Mechanics (10% of grade)

Logic, clarity, paragraphs indicating new ideas, grammar/spelling/punctuation