Social media enables companies and brands to engage quickly with consumers. Social networking sites can be used to produce content that users will share and, which in turn, can create additional content and exposure to the brand and increase or reinforce its customer base.
Considering how Honda used social media to market the brand:
- How did Honda use social media in it marketing strategy?
- What channels did the company use to reach its target market?
- How important were these channels to Honda in its marketing strategy?
- Given the results of the campaign, could the company have used additional social media channels and do you think that digital resources are redefining marketing?
The learning outcomes for this discussion are:
- Apply understanding of how social media marketing fits into an overall business strategy and its interaction with other business functions.
- Discuss strategies for effective digital marketing and understand how technologies can be used to build an effective marketing campaign within an organisation.