Discuss and evaluate key issues relating to sustainability, ethics and legislation, which you would recommend marketers to consider when planning an IMC campaign.

  • All of the Lecture PowerPoints are uploaded below. The essential reading for each week is listed in a file called ‘Reading IMC’. This assignment mainly focuses on week 7 of legislation. Sustainability is the key to this course and is emphasized by the Professor. 

  • Discuss and
    evaluate key issues relating to sustainability, ethics and legislation, which you
    would recommend marketers to consider when planning an IMC campaign.
    You should
    consider how sustainability, ethics and legislation impact upon marketing
    communications practice by setting parameters within which marketers implement
    IMC campaigns, in a business context. You can choose to discuss these issues in
    the context of business-to-consumer (B2C) or business-to-business (B2B) or both
    of these markets. Specific laws that are relevant to marketers (e.g. regarding
    the Sale of Goods) should be identified and discussed within a country (or
    countries) of your choice. You should also evaluate how organisations can
    lessen their social and environmental sustainability impacts and encourage
    sustainable behaviour in others by influencing suppliers and educating
    customers via IMC. This individual assignment contributes 60% of the assessment
    for this module.
     Within the assignment you must provide evidence that you
    have read publications recommended to you during the module, as well as your
    own further reading.
      

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