AN ANALYSIS OF THE CUSTOMER SERVICE ISSUES AT STARBUCKS, PART 2 AND EXECUTIVE SUMMARY

In this Assignment, you will integrate your systems thinking and management skills and you will continue to prepare an organizational improvement plan based on your analysis of a case study. Last week, you put yourself into the shoes of a paid consultant and performed a thoughtful systems analysis of the case study. This week, you will develop Part 2 and the executive summary of your plan to improve the performance of the organization.

As a reminder, here is the scenario: After reviewing the latest marketing data, Christine Day, senior vice president of administration at Starbucks, is concerned with the company’s performance in meeting customer expectations in the area of customer satisfaction. She is contemplating an annual investment of $40 million to increase the weekly labor hours in the North American stores, but before she makes this recommendation, she wants to better understand the cause of the decrease in customer satisfaction. She calls on your consulting service to investigate the cause of this issue and to recommend improvements. You are selected for this consulting job based on your knowledge of systems thinking.

art 2 and the executive summary for your improvement plan, which should include the following:

Part 2: Applying Systems Thinking Concepts

For Part 2 of your improvement plan (pp. 5–7), address the following:

  • Analyze how the concept of mental models is present at Starbucks and how this concept either negatively or positively affects the customer experience.
  • Analyze how the concepts of team learning and of building a shared vision could benefit Starbucks in terms of improving the customer experience, thereby improving customer satisfaction.
  • Propose a minimum of three recommendations, based on your analysis, that might improve the customer experience at Starbucks. Explain why. 

Executive Summary

Provide Christine Day with an executive summary (p. 1) of your findings and recommendations for improvement. Address the following in your executive summary:

  • Clearly identify the purpose of the improvement plan.
  • Summarize the cause(s) of the low customer satisfaction (referencing the causal loop diagram in the main report).
  • Concisely synthesize the recommendations to improve customer satisfaction.

Here are the criteria from the rubric:

1. Student provides a thorough and detailed analysis of how the concept of mental models is present at Starbucks and how this concept either negatively or positively affects the customer experience. 

2. Student provides a thorough and detailed analysis of how the concepts of team learning and of building a shared vision could benefit Starbucks in terms of improving the customer experience, thereby improving customer satisfaction.

3. Student provides a thorough and detailed proposal of a minimum of three recommendations, based on their analysis, that might improve the customer experience at Starbucks, including a thorough and detailed explanation of why.

4. Student provides a thorough, clear, and detailed identification of the purpose of the improvement plan.

5. Student provides a thorough and detailed summary of the cause(s) of low customer satisfaction that references the causal loop diagram in the main report.

 6.  Student provides a thorough and detailed synthesis of the recommendations to improve customer satisfaction.

7. Student’s writing is free from spelling, punctuation, and syntax/grammar errors. They use appropriate sentence and paragraph structure and present content in a clear, logical, and well-organized manner.

7b. Student’s writing demonstrates awareness of context, audience, and purpose. Their writing is scholarly/professional, with an appropriate tone, and is free from bias. The overall writing style aligns with the expectations for a professional/workplace setting.

7c. Student’s writing contains substantial original thoughts or ideas supported by appropriate evidence, including paraphrasing and direct quotations from credible sources.

7d. Student’s writing demonstrates full adherence to reference requirements and source attribution (when applicable).

I will add the assignment from last week so you can know where to start.

Please only you the sources I use 

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