- Compile a short description of your research topic explaining why it is an area which requires
or inspires research (maximum 300 words). - Write the problem statement identifying the specific problem in the area of research
identified (maximum 100 words). - Construct a set of two or three research questions that will guide the research process
towards an understanding of the research problem (maximum 60 words). - (If applicable) Discuss the relevance of a hypothesis to your study and justify why it would be
appropriate (maximum 100 words). - Justify the aim of the project using well-referenced, credible sources and write a rationale
justifying your reasons for undertaking this research project (maximum 500 words). - Briefly explain the nature of your sample and the sampling method you intend using to
recruit and select your participants/respondents (maximum 200 words). - Outline the methodology you will use to conduct the
interpretivist paradigm research (maximum 300 words).
- Draft a research instrument that would be used to implement the approach you have decided
to adopt (maximum 500 words).
THE IMPACT OF SOCIAL MEDIA INFLUENCER PRESENCE ON BRAND LOYALTY AND CUSTOMER RETENTION
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