Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture

April 14, 2024April 14, 2024 Discipline: Marketing

After reading the case “Ethical Branding in Franchising:
Implications for Brand Values and Corporate Culture” write a case
study using the Case Analysis Outline attached below.

Gringarten,
H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing:
Cases and Lessons. New York. Routledge Publishing.
ISBN-978-1-13-833727-5

Submission Instructions:

·        
The paper is to be 1000
words in length, current APA style, excluding the title, abstract and
references page.

·        
References required.
Must cite in-text.

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