Write a marketing plan project for the office of alumni relations as it relates to a specific program, activity, or product (a physical good, service or idea)
The written summary of the project should:
1. Provide the rationale for the project
2. describe the target population
3. identify the goal and program objectives
Project guidelines
1. Use Arial 12 font size
2. Minimum of 20 pages
3. Number pages ( bottom center)
4. Use APA style for citations
5. Use professional binding technique
6. Use divider tabs to separate sections
7. Create a cover page with clip art/ graphic
8. include table of contents
BUAD 480- Directed Study and Pratical Application In Business and Accounting Wegman’s Internship Project
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