IB Extended Essay- Business tool for “To what extent has the hosting of the FIFA World Cup impacted the brand image of Adidas?”

This is the next part of my business management IB extended essay. It is the business theories part. this is where you are supposed to write on 3 tools. this order will be only on 1 tool and the word count is 500 words. i already work on my first tool which is brand image salience. which tool do you think will be relevant to my question “To what extent has the hosting of the FIFA World Cup impacted the brand image of Adidas?” it must be a university tool which means it must not be in the IB curriculum and the Paul Hong book as this will help score higher extended essay grade. you should check on clastify for some good EE business examples and view the tools part. which business tool university level do you recommend?

write linking words such as therefore, however etc……..

write a brief overview as well (abstract)

write a reflection at the end and it should be brief and simple 

use good language while writing the essay, not too hard nor too easy it should be IB student level.

no plagiarism.


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