Framing the narrative. A BBC, ITV and Sky Media Analysis of the Qatar World Cup and it’s Influence on Public Perception

I’m interested in you commissioning an in-depth UK analysis of ITV, SKY and BBC’s coverage before and during the Qatar World Cup.

The focus of this analysis should be on identifying key themes that these broadcasters emphasized both in the run-up to and during the World Cup. It would be particularly valuable to include specific quotations and comments from matchday footage, as well as statements made in the lead-up to the event. This could involve looking at narratives around player performances, socio-political issues, team strategies, and any other recurring themes you might find. I have provided you with some resouces in the attached file. 

Here are some specifics I’d like you to cover:

1. Pre-World Cup Coverage:

   • Identify the main themes discussed by ITV and BBC before the World Cup started.
   • Provide quotations from presenters, commentators, and any special coverage or documentaries aired in anticipation of the World Cup.

2. During the World Cup:

   • Analyze the ongoing themes and how they evolved during the tournament.
   • Quote key moments from matchday broadcasts, including significant commentary during games, halftime, and post-match discussions.

The goal is to understand how these major broadcasters approached the event from various angles and how their narratives developed over time. This analysis will enrich our content and provide a nuanced view of how leading UK media outlets frame such global events. I have also provided you with my literature review and my qualititaive semi structured interview data with attendees who were present at the event. 

Please let me know how you plan to approach this task and if there are any specific resources or additional information you need from our side to facilitate your research. 

Please follow the outline below.

Outline for the Discussion Section

Introduction to the Discussion Section

• Objective: Reorient the reader to the discussion’s purpose and its significance in the context of your dissertation.
• Content: Begin with a brief overview of the goals of your analysis and a preview of the findings’ importance.

1. Revisit Research Questions and Hypotheses

• Objective: Ground the discussion by restating the research questions and hypotheses.
• Content:
  • How has the UK media portrayed the Qatar World Cup?
  • What themes dominate the coverage?
  • To what extent did the themes observed in the media align with the perception of attendees?
  • Include a summary of the hypotheses formulated from these questions.

2. Present Data

• Objective: Introduce and contextualize the datasets and interview data used in the analysis. (My interview data with attendees present at the Qatar world cup  is attached in a file below)
• Content:
  • Describe the datasets from ITV, BBC, and the Sky News documentary, including pre event analysis, pre-match commentary and post-event analysis.
  • Explain how these datasets were selected and what they encompass.
  • Introduce the interview data, detailing the demographic and methodological background.

3. Categorize Your Findings

• Objective: Outline the organization and analysis techniques used for the data.
• Content:
  • Describe the categories such as “Media Representation,” “Public Perception,” and “Comparative Analysis.”
  • Detail the qualitative data analysis methods  used to extract themes.

4. Compare and Contrast

• Objective: Discuss the relationships between media portrayals and public perceptions.
• Content:
  • Highlight similarities and differences with direct examples from media sources and interviews.
  • Provide a detailed comparative analysis to illustrate these relationships.

5. Link Back to the Literature

• Objective: Situate your findings within the existing academic literature.
• Content:
  • Discuss how your findings align, contradict, or extend previous studies.
  • Cite specific studies for a comparative perspective.

6. Critical Analysis

• Objective: Evaluate the strengths and limitations of your analytical approach.
• Content:
  • Critically assess the methodological strengths and the potential biases in media portrayal and interview responses.

7. Implications and Recommendations

• Objective: Articulate the broader implications of your findings and provide recommendations.
• Content:
  • Discuss practical implications for stakeholders, policy, or future research.
  • Offer concrete recommendations for further research or policy changes based on your findings.

8. Visual and Descriptive Representation

• Objective: Enhance the comprehension of your findings through visual aids.
• Content:
  • Plan to include tables, figures, or diagrams that illustrate key points.
  • Describe each visual and its relevance to your findings.

9. Concluding Synthesis

• Objective: Wrap up the discussion with a thematic synthesis of your analysis.
• Content:
  • Summarize how your findings address the initial research questions.
  • Discuss emerging research questions or future research directions.

Final Steps

• Objective: Ensure the discussion is coherent, logical, and well-organized.
• Content:
  • Review each section for flow and coherence.
  • Revise for clarity, ensuring that the discussion is concise and targeted towards an academic audience.