Select a topic of your choice (fiction or non-fiction) and draft both a positive and negative business message to include the following:

Positive Message

     Audience Identification/Preparation                                7 Points

     Draft                                                                                   10 Points

     Final                                                                                   18 Points

___________________________________________________________

Negative Message

     Audience Identification/Preparation                                7 Points

     Draft                                                                                  10 Points

     Final                                                                                   18 Points

___________________________________________________________

Required Writing Center Appointment                                     5 Points

TOTAL:                                                                                  75 Points


Audience Identification/Preparation: As part of the “Prewriting” process, prepare an Audience Profile for EACH message, which identifies the primary audience and secondary audience; answer the questions listed Chapter 2, Figure 2.4 “Questions to Help you Identify Your Audience” to illustrate that you have conducted your research.  In addition, select whether the delivery should be direct or indirect (reference the ebook, Chapter 7, Figure 7.2 “Four-Part Indirect Strategy for Negative News if you choose indirect) and explain why. You must have at least one of each – one direct and one indirect.  A separate analysis is required for each message. Microsoft Word document saved as PDF required.

Draft Message with Revisions: As part of the “Revising” process (the final part of the 3 part writing process), show an original draft with revisions notated on the document, as shown in the ebook, Chapter 4, Figure 4.1 “Revising Digital and Print Documents,” utilizing the review/ track changes feature in Microsoft Word.  Review grammar, spelling, punctuation, format, diction, syntax, and paragraph cohesiveness.  In addition, refer to the helpful tips in the ebook,  In addition, refer to the helpful tips in Chapter 4, Learning Outcomes 1 -2 (from “Purging Long Lead-ins” all the way through “Choosing Clear, Precise Words” and eliminate: flabby expressions, long lead-ins, fillers, redundancies, cliches, and buried verbs, etc.  Please be sure to follow the strategy outlines for direct and indirect strategies in the ebook, Chapter 7, Sections 7.2a and 7.2b.  Microsoft Word document saved as PDF required.

Final Message:  Produce a clean, edited message. The message content and layout should be consistent with whatever channel of communication you selected in step 1. Minimum 125 words for each message.  Include opening, body, and closing paragraphs.  Select a professional typeface from Chapter 4, Figure 4.3 and be sure to allow for white space.  Microsoft Word document saved as PDF required.

Writing Center: You are REQUIRED to visit the Writing Center for each Writing Assignment.  Please be sure to make an appointment in advance to get assistance.

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