12. **Concepts and Theory:**
   – Introduce relevant concepts or theories such as media representation, cultural hegemony, postcolonial theory, or intersectionality.
   – Explain how these theoretical frameworks offer insights into the dynamics of media representation and its impact on marginalized groups like Caribbean women.
   – Provide examples of scholars or researchers who have applied these theories to analyze representations of women in media.
   – Discuss the relevance of these concepts to understanding the shifting landscape of media portrayal in the digital age, particularly with the advent of social media platforms.
3. **Arguments and Analysis:**
   – Present your main arguments regarding how the internet has influenced the representation of Caribbean women in mainstream media.
   – Analyze specific ways in which social media and television advertising have contributed to this shift, considering factors such as accessibility, diversity of voices, and audience engagement.
   – Discuss the role of user-generated content, viral campaigns, and online communities in reshaping stereotypes and challenging traditional narratives.
   – Consider the impact of globalization and transnational media flows on the visibility and agency of Caribbean women in digital spaces.
   – Evaluate the extent to which these changes have been transformative or have perpetuated existing power dynamics and inequalities.
4. **Evidence – Use of Factual Data:**
   – Provide empirical evidence to support your arguments, drawing from reputable sources, studies, or surveys.
   – Utilize statistics, case studies, and examples from social media platforms (e.g., Twitter, Instagram, TikTok) and television advertising campaigns to illustrate your points.
   – Analyze these examples in detail, examining how they depict Caribbean women, the narratives they reinforce or challenge, and their impact on audience perceptions.
   – Consider the intersectionality of identities (race, gender, class, etc.) in media representations and how this influences the portrayal of Caribbean women.
   – Discuss any limitations or biases in the data and address counterarguments or alternative perspectives.
5. **Conclusion:**
   – Summarize the key findings and arguments presented in the essay, highlighting the role of the internet in reshaping representations of Caribbean women in mainstream media.
   – Reflect on the broader implications of these shifts for cultural identity, social justice, and media activism.
   – Consider future trends and challenges in media representation, including the need for greater diversity, inclusion, and representation of marginalized voices.
   – Emphasize the importance of continued critical engagement with media texts and platforms to promote more accurate, respectful, and empowering portrayals of Caribbean women and other underrepresented groups.