Perceived Differences: Exploring the Impact on Product Consumption in Non-Profit and For-Profit Organizations
The literature review should have a structure similar to this:
2.1: Introduction
1. Public perception of organizational strategic intent
Key definitions
Theories, concept and models
Key debates
2.Nature of Organisation
Non-for profit – Key definitions/ Key debates
For profit – Key definitions/ Key debates
Fundamental differences
Comparison Tesco/ Oxfam (SWOT) –> The two companies used for the methodology
3.Product Consumption
Key definitions
Theories, concept and models
Key debates
4. Stereotype Model
Application
Warmth & Competence
Application for NPO & FPO
5.Research gap
Conclusion
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