Marketing Research – Accelerated Online Buying – Higher Demand for Online vs. in-store Shopping

May 8, 2024May 8, 2024 Discipline: Marketing

No introduction slide needed.

Marketing Research ANALYSIS (2 slides)

Analyze Questions 18-19 from Survey & apply concepts

Present
your Microsoft Forms results in tables with relevant visuals. Analyze and
interpret your data, turn data into information, illustrate, support your
findings, and highlight key points.
Apply
concepts related to Ch. 10, 11 & 13. Present your data in an accurate
manner while keeping a focus on key
findings, presenting/organizing data with appropriate tabulations,
interpretations and illustrations.

Ch. 10,11,& 13 attached below. 


Section A: MR Implementation:
(2 slides)
• Describe
your data collection process, sampling approach and survey response rate. Refer
to ch. 5 Descriptive studies to apply MR theory, such as reducing survey errors with
proper execution/administration.
• Refer
to ch. 6 on
sampling describe and justify the sampling method used, you should aim to
achieve a sample size of 40 respondents.

Full Survey, Ch.5 & Ch. 6 attached below. 

Section D. Recommendations:
1 slide

• What are the marketing implications for your study?
• What
suggestions for potential success can you make to a marketer aiming to enter
the vegan market or has products currently in this market?

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