Please provide one example of a good mission statement (from any organization) (more instructions in the instructions field)

Please provide one example of a good mission statement (from any organization). Why do you believe it is good (e.g., clearly indicating their target customers and operating philosophy)? Also, please give me another example of a bad mission statement. Why do you believe it is bad, and how will you revise it to make it better? 


Please be advised that you should use quotation marks for the mission statements.

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