The essay (marketing research plan) should be prepared in a minimum of 5 pages (of wrriting, so 6 pages with the names) document.
I would like to tell you this is just a plan, no one must do any research, it just needs to be planned.
Introduction
This chapter includes the introduction of the topic, the justification of the choice of topic, the actuality of the topic, the objective.
Secondary research
This chapter provides an overview of the work during the literature review, what literature sources you work from, and what logic you use to build the literature review chapter so that you will refer to the literature.
Primary research
This chapter includes a plan for the work to be done during the primary research. What type of research was planned? Qualitative? Quantitative? Both? What the research will look like, what research tools you will be working with, how many answerers will you have as a sample? How will you choose the answerers, what the research tools will look like, what interface you will ask the respondents on, and so on.
Data analysis
In this chapter, you will present methods for analysing quantitative data from primary research through SPSS program statistics.