How can the tendency of positive or negative impressions affect an influencer or a brand.

3-page introduction to a research paper, the assignment is a literary review. I already submitted the first page so it can be improved but it has to stay similar. I’ll provide the hypothesis since it’s going to be the same for the entire class and also I’ll attach the articles. I have to cite from 5 articles all related to the halo effect. The only one I’m missing a citation is “What influences judgements of physical atractiveness…” after citing I have to introduce the hypothesis. if you have questions let me know, thank you.

Hypothesis:  

First, if participants read a positive story about a social media influencer, then they will more
strongly agree that she seems trustworthy, knowledgeable, qualified, physically attractive, and
compassionate (but more strongly disagree that she is phony, dishonest, and that they would
choose to unfollow her) than if they read a negative about her. The control condition should
fall between these extremes. Second, if participants read a positive story about a social media
influencer, then they will more strongly agree that that they have a positive impression of her
sponsor, that her sponsor is reputable, and that her sponsor is charitable (but more strongly
disagree that her sponsor is untrustworthy and that her sponsor should stop sponsoring her)
than if they read a negative story about her. Again, the control condition should fall between
these extremes. Finally, if participants read a positive story about a social media influencer,
then they will rate themselves as more likely to buy raffle tickets to support her charity than if
they read a negative story about her, with those reading a control story falling between these
extremes

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