Who Gives A Crap, considering expansion (opening a warehouse) into either Brazil or Vietnam

Details of Task: Students are required to prepare an individual, case-
based report. 

To complete the assessment, students must first
choose
one (1) only of the following case companies, which will form

the basis of your report.

  • Who Gives A Crap, considering expansion (opening a
    warehouse) into either Brazil or Vietnam.
     


You are a representative from the internationally famous consultancy
firm ‘Prestige Worldwide’, who have been contracted by your selected
case company. Your client is looking to expand their operations
internationally, but are unsure of the best approach for their
internationalisation. In particular, they are seeking your
recommendations on the following key issues:


1. Based on their respective levels of international competitiveness in

your client’s industry, which of the two countries would be most
advantageous for the firm’s international expansion? Justify your
answer using relevant theory, models or concepts


2. Based on the competitive pressures that your client is likely to face
in its expansion, which strategy would be most appropriate for
expansion into your chosen target market (country)? Justify your
answer using relevant theory, models or concepts.


3.Is establishing a wholly-owned subsidiary through FDI an
appropriate way for your client to enter the chosen target market
(country)? If not, what alternate entry mode is best, and why?
Justify your answer using relevant theory, models or concepts.

To assist your client’s internationalisation, you are required to prepare a
report that addresses these three issues as part of your
recommendations.

For a specific delineation of the required elements that will be assessed

in each section of the report, students are advised to consult the Report
Marking Rubric on Moodle.

Please note:

Books, newspaper reports, company annual reports and IBISworld
reports may be used to support arguments and analysis.

17

However, academic journal articles must form the key underpinnings
of your analysis.

A minimum of 6 academic journal article sources are required (for a
Pass-standard report). For an HD-standard report, you should be
aiming to include at least 9 academic journal article sources.

If your report does not include citations in the body section, this
means that you have committed plagiarism (even if you did not
intend to), which carries with it an automatic grade of N. Please
ensure that you include citations to acknowledge your sources of
information!

While the journal sources that you cite can be from any peer-reviewed

journal, you should particularly aim to incorporate articles from the top
international business journals (i.e. those ranked ‘A*’ or ‘A’ on the ABDC
Journal Ranking List). These journals are:

  • Journal of International Business Studies (A*)

  • Journal of World Business (A*)

  • Global Strategy Journal (A)

  • International Business Review (A)

  • Journal of International Management (A)

  • Management International Review (A)

The ABDC Journal Ranking List on the Moodle site (under ‘Resources’)
provides further guidance on journal quality.

Students are to follow the APA referencing method.
References and appendices are NOT counted in the word limit.
Preliminaries (Title Page, Table of Contents and Executive

Summary) are NOT counted in the word limit.

Words in tables and diagrams ARE counted in the word

limit.
Tables and diagrams should not drive the analysis. Instead, they
should provide summaries of what is contained in the body of the report.
The analysis is contained in the sentences and paragraphs, and should
still make sense even if there were no tables or figures.

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Word limit: 2,500 words (+/-10%)

Presentation requirements: Assignments must follow the report
format, including all of the necessary preliminary components (title
page, table of contents, executive summary).

All assignments MUST be submitted with size 12 font, and with double
spacing.

Estimated return date: Approximately 3 weeks after submission
Criteria for marking:

Preliminaries – 5%

Introduction – 15%

Body/Discussion – 60%
Conclusion – 10%
Presentation – 10% 

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