“About the Assignment
In this course, you learned how a business chooses a positioning strategy in the marketplace and focuses on these areas by evaluating management’s use of production types, creating effective productivity, and analyzing the competitiveness of production. Now you will choose a retail organization and propose a positioning marketing strategy that analyzes the organizational management decisions related to any competitiveness of cost, quality, flexibility, speed, innovation, and/or service.
Prompt
Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality, flexibility, speed, innovation, and/or service. An example would be choosing ALDI or LIDL. Their cost marketing positioning strategy is providing customers with international goods for a lower price and, in turn, saving business fees by not providing bagging products for free. (This is just an example. Do not use this example for your project.)
Use the following steps below to create an effective marketing positioning strategy in 1,000-1,200 words for your chosen organization.
- Determine the organization’s competitive difference in the marketplace. Are they focused on cost, quality, flexibility, speed, innovation, and/or service? Explain how.
- Research and determine the company’s current market position in this arena.
- Analyze the company’s product position in the marketplace and explain how their strategy influences competitors.
- Develop a revised positioning strategy for the organization based on determined competitiveness.
Related Lessons
You may refer to the following lessons from the course for help with this assignment.
- Operations Management: Definition & Fundamentals
- What is a Business Model? – Definition & Relationship to Operations
- Positioning Strategy: Definition & Examples
- Production, Productivity & Competitiveness
Formatting and Sources
You may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format. Please use reputable sites (e.g., .gov or .edu sites) for credible sources, and avoid sites that are not generally accepted academic resources (e.g., Wikipedia). Be sure to include a References page in APA style that credits the sources you used in your essay. Do not include an abstract. Including a cover page is optional. If you’re unsure about how to use APA format to cite your sources, please see the following lessons:
Before You Submit
When you are done writing your project, we suggest taking some time to check for any errors or to add some final touches. We also suggest that you use online plagiarism checkers such as PlagScan or DupliChecker to make sure that your essay is not too similar to any existing materials.
Unless otherwise stated in the assignment instructions, AI-generated content is not permissible. The use of ChatGPT or other AI applications to generate work presented as your own is a form of plagiarism. Plagiarized submissions will NOT be graded and may result in disciplinary actions.
How to Submit Your Paper
When you are ready to submit your written paper, please fill out the submission form and attach your essay as a Microsoft Word or Text document. After turning in your essay, you may go ahead and take the proctored final exam. You do not need to wait for your written response to be graded. You should receive your essay grade within one week.
If you are not satisfied with the score you receive on your paper, you may revise or rewrite your project and resubmit it for grading using the same submission form above. Keep in mind that the grade you receive on your project is only a third of your overall grade for the course, and you are free to retake the proctored final exam as well if you choose. Please see the course syllabus for a more detailed breakdown of the grading policy.”