Marketing Plan Analysis – Research and Analytics & The 7-Step Marketing Analytics Process

June 14, 2024June 14, 2024 Discipline: Marketing

Worksheet 1:     Using the selected company used in previous topics, go to the IBIS World resource Thompson Hospitality Corporation  

search for your company and click on the appropriate National American Industry Classification System (NAICS) category. Conduct secondary research using the information provided. You can also use additional sources, such as the company website and trade articles in addition to IBIS World. Write a 150-word summary of your finding

The purpose of this assignment is to identify the research process and major research question and develop a research strategy

Worksheet 2: 

The 7-Step Marketing Analytics Process

For the brand 

Thompson Hospitality Corporation   , complete the diagram below by providing the 7-step process that you would take for marketing analytics. Assume that you have received data based on sales, social media analytics, and digital marketing efforts

The purpose of this assignment is to identify the 7-step marketing analytics process.



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