- Changing Market Dynamics: The Philippine economy is becoming more open and competitive, with foreign companies entering the market. This is posing a threat to local businesses like Antellium Corporation that have previously enjoyed market dominance.
- Antellium’s Response: Antellium recognized the need to improve its operational efficiency and communication with suppliers to maintain its leadership position. It partnered with IBM to implement an enterprise-wide ERP system and supply chain management (SCM) system.
- Benefits of the New IS Systems: The new systems allowed Antellium to significantly reduce order lead times, increase order accuracy, and improve communication with suppliers. This resulted in substantial cost savings that paid for the IS investment within 9 months.
- Competitive Advantages and Challenges: The essay explores the potential competitive advantages and disadvantages that local Filipino businesses like Antellium have compared to larger international competitors entering the market. It suggests that Antellium may need to consider its next strategic moves to further increase revenue and maintain its leadership position.
how Antellium Corporation, a major Filipino retailer, is leveraging information systems (IS) and technology to stay competitive in the face of increasing competition from international businesses entering the Philippine market.
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