SEO/PPC Keyword Research and Competitive Intelligence Report (Integrated Digital Marketing)

SEO Assignment have all the question,
this assignment is base on the data showing in www.spyfu.com, I choose wholefood and it’s competitor safeway, and I alreday get all data, I put all the data below,focus more on paid keywords, compare to paid keyword doc.
The first question is mainly to explain the concept. The second question is mainly to explain why the competitors we think of are not the same as the competitors provided by the website (for example, their keywords are more inclined to the other). At the same time, what is the difference between the keywords of competitors that we provide from the website and those of competitors that we think. The third question is which customer group they are targeting based on the keywords I provided (e.g., “Wholefood market nearby” is targeting nearby people). The fourth question is to observe the keywords of other competitors, which keywords are not used by my chosen company but have good data. And explain why it is also applicable to the company I selected (ps: remember to select the keywords that need to be paid, because the keywords in Organic require a lot of energy, which is not cost-effective). The fifth problem is the summary content.
Please try to ensure that the number of words in each section is the same as indicated in the document.

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