2-2 Journal: Consumer Behavior and Drivers of Demand: Who Is in the Driver’s Seat?
After viewing this module’s videos, consider a healthcare service or experience that you, a family member, or a friend purchased. Answer the following questions:
- Was this a discretionary purchase? Explain.
- Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you?
- How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.
- How does looking at your experience help you to understand healthcare consumer behavior?
Submit your assignment here. Make sure you’ve included all the required elements by reviewing the guidelines and rubric.
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